Marketing for Trade Businesses in East Tennessee
You're great at what you do — painting, landscaping, hardscaping, construction, pest control. You shouldn't have to figure out Google too. That's what I'm here for. I've got you.
Who This Is For
01
Your competitors are showing up on Google. You deserve to too.
Right now, someone in East TN is searching for exactly what you do — and calling whoever shows up first. Let's make that you.
02
Word of mouth is great — but you need something more consistent.
Referrals built your business and that's something to be proud of. But a slow week shouldn't have to mean a slow month. I can help with that.
03
You're running a business. Marketing shouldn't be one more thing on your plate.
Seriously — you've got enough going on. Stay on the job site. I'll handle getting the next one lined up.
I work with:
Painting Companies Landscaping Hardscaping Construction Pest ControlAbout Hailey
I spent 12 years in corporate working my way up — 10 of those years in process and procedures, learning how to make a business actually run efficiently, then 2 years in strategic operations, and 3 years in marketing before I left. On top of that, I've spent 6 years handling marketing for my husband's small business. So I understand both sides: the strategy and the day-to-day reality of running something you've built yourself. I started Soto Marketing to put all of that to work for family-owned trade businesses in East Tennessee who deserve that level of thinking — without the agency price tag.
What I Actually Do
I handle your Google presence — SEO, AEO, Google Business — so that when someone in your area searches for what you do, you show up. And when they land on your site, they call. That's the whole goal.
Why I Love Working With Trade Businesses
You do honest, hardworking work. You deserve to be found by people who need you. I just make sure that happens — so you can focus on doing the work you're actually great at.
Packages
Every package is custom-quoted after your free discovery call — built around your goals, your market, and what it will actually take to grow.
Visibility
Get found by customers actively searching for you
Lead Generation ✦
Turn your website into a consistent lead machine
Market Authority
Dominate search — and own your market
New in 2026
When your customers ask ChatGPT, Perplexity, or Google AI Overviews for recommendations, does your business come up? If not, you are losing customers every single day to competitors who have figured this out.
At Soto Marketing, we help small businesses show up not just on Google — but in the AI-powered search results that are quickly becoming how people discover local businesses. We optimize your content, your website, and your online presence so AI search engines recognize and recommend you.
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ChatGPT Ready
Optimized to appear in ChatGPT and AI assistant recommendations.
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Google AI Overview
Show up in Google's AI summaries at the top of search results.
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Perplexity & More
Optimized for all AI search platforms discovering your business.
10+
Small businesses already AI-optimized through Soto Marketing
Power-Up Add-Ons
The Process
The whole process takes about one week. You'll know exactly where your marketing stands — and what it will take to grow.
01
Discovery Call
A 30-minute strategy conversation about your business, your market, and where your leads are coming from right now. No pitch.
02
Your Custom Audit
I dig into your website, Google presence, competitors, and current lead sources. A real audit built around your specific business — not a template.
03
Recommendations
I present exactly what I found and what I recommend. If it makes sense to work together, we talk next steps. No pressure, no hard sell.
04
Strategy & Plan
Once we're aligned, I build your monthly marketing plan — prioritized around the fastest path to consistent leads for your business.
05
Execution
SEO, AEO, Google Business, content — all done for you. You run the business. I handle the marketing.
06
Monthly Reporting
Every month: leads generated, traffic growth, keyword rankings, and ROI. You always know exactly what your investment is returning.
From the Blog
Stay in the Loop
No fluff, no sales pitch — just practical tips on local SEO, Google, and getting more leads. I send it when I have something worth saying, not just to fill your inbox.
No spam. Unsubscribe anytime. Just real talk about marketing.
No pitch, no pressure — just a real conversation about your business and whether I can actually help. If I can, I'll tell you how. If I can't, I'll tell you that too. Book a free 30-minute call and let's figure it out together.
Let's Talk — Book a Free Call →Hailey — Soto Marketing
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