About Soto Marketing
I'm a marketing strategist based in East Tennessee who works exclusively with family-owned trade businesses. My whole job is to make sure you get found, get called, and get booked — so you can focus on the work you actually love doing.
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My Story
I spent 12 years in corporate, and I want to be straight with you about what that looked like. I started in process and procedures — 10 years of building systems, fixing what wasn't working, and learning exactly how a business runs from the inside. I worked my way up into strategic operations (2 years) and then into marketing (3 years at the corporate level). And throughout all of that, I was also running marketing for my husband's small business for 6 years.
I grew up watching my dad run his own business. I saw how hard he worked and how much he cared. Now I'm married to a small business owner and I see it every single day — the long hours, the uncertainty, the weight of it all. I know what it feels like when things are slow. And I know how much it matters when things start moving in the right direction.
What I came away with is something most marketers don't have — I know how to build strategy, yes, but I also know how businesses actually work. The systems, the operations, the margin for error when things don't go right. That's why I started Soto Marketing. I wanted to put all of that to work for family-owned trade businesses in East Tennessee who are doing great work and just need more people to know about it. If that sounds like you, I'd love to talk.
— Hailey Soto
How I Work
Results, Not Vanity
I'm not here to make your follower count look pretty. I'm here to make your phone ring. Every single thing I do is aimed at getting you more qualified leads from people ready to hire.
You're Not Just a Client
I genuinely care about the businesses I work with. When you win, I feel it. I show up for you the same way I'd want someone to show up for my own family's business.
No Surprises, Ever
You'll always know exactly what's happening with your marketing. Monthly reports, straight answers, and zero runaround. I tell you what's working and what I'm doing about what isn't.
9
Years in Marketing
100%
Focused on Trade Service Businesses
SEO+
AEO — Both Included in Every Package
No
Long-Term Contracts Required
The Details
Education
Marketing graduate from the University of Memphis
Corporate Background
12 years in corporate — 10 years in process & procedures, 2 years in strategic operations, 3 years in marketing. Also 6 years running marketing for my husband's small business. I know how businesses run from the inside out.
Location
Knoxville, Tennessee — serving family-owned trade businesses across East TN
Specialty
SEO & AEO, lead generation, Google Business, and marketing strategy built specifically for trade service businesses
Personal
Small business family — grew up watching my dad run his own business, married to a small business owner
Get in Touch
info@sotomarketingco.com · 865-300-3530
I mean it — no sales pitch, no pressure. Just a real conversation about where you are, what you want, and whether I can help. Book a free 30-minute call and let's figure it out together.
Book a Free Call — I'd Love to Chat →Hailey — Soto Marketing
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