Reels are the single best way for local businesses to reach new people right now. The algorithm pushes them to non-followers, which means every reel you post is a chance to get discovered by someone in your community who has never heard of you.
But coming up with ideas every week? That's where most business owners get stuck. Here are five reel formats that work for almost every local business — no dance moves required.
1. The "Day in the Life" Reel
Film a sped-up or montage version of your typical workday. Customers love seeing the behind-the-scenes reality of a small business. It humanizes your brand and builds connection fast.
"People don't buy from businesses. They buy from people. Show them who you are."
2. Before & After
This is the highest-converting reel format for service businesses. Before and after transformations are inherently satisfying to watch — whether it's a haircut, a cleaned space, a designed logo, or a landscaped yard.
3. Quick Tip or Myth Bust
Share one genuinely useful tip related to your industry. "3 things your [industry] doesn't want you to know" or "The biggest mistake I see [your customer] make" — these perform incredibly well because they offer real value and position you as the expert.
4. Customer Reaction or Testimonial
Ask a happy customer to say a few words on camera — or film their reaction when they see a finished result. Authentic, unscripted moments outperform polished ads every single time.
5. "How We Do It Differently"
What makes you different from every other business like yours? Explain it in a reel. This is your chance to tell your story, share your values, and give people a reason to choose you over the competition.
Filming Tips for Non-Video People
- Film near a window — natural light makes everything look better
- Use your phone horizontally for B-roll but vertically for the main clip
- Add text overlays so people can follow along with the sound off
- Keep it under 30 seconds when possible — shorter tends to perform better
Want reels done for you every week?
Every Soto Marketing package includes short-form reels — scripted, filmed direction, and edited to match your brand.
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